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China Brand: Haitian Soy Sauce
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China Brand: Haitian Soy Sauce
preview: executive summary
国庆期间，海天味业成了业界的关注焦点，起因是“双标”风波，也就是海天味业被指在国外售卖的酱油不含添加剂，而国内则含添加剂。随后引发网友热议、全民讨论，甚至在整个国庆假期期间，关于海天酱油究竟有没有“双标”的话题，持续发酵。
关于国内国外两重标准的讨论热度居高不下，折射出的是消费者对健康理念的提升和关注。受该消息影响，国庆假期后第一个交易日，海天味业开盘大跌8%，全天市值缩水358亿元。
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