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China Brand: Haitian Soy Sauce

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China Brand: Haitian Soy Sauce

#Private Equity#China e-Commerce#Retail#Market Outlook#Results Announcements#Social Media#Capital Markets#Greater Bay Area#F&B Food & Beverage

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executive summary

国庆期间,海天味业成了业界的关注焦点,起因是“双标”风波,也就是海天味业被指在国外售卖的酱油不含添加剂,而国内则含添加剂。随后引发网友热议、全民讨论,甚至在整个国庆假期期间,关于海天酱油究竟有没有“双标”的话题,持续发酵。

关于国内国外两重标准的讨论热度居高不下,折射出的是消费者对健康理念的提升和关注。受该消息影响,国庆假期后第一个交易日,海天味业开盘大跌8%,全天市值缩水358亿元。

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The key point and your take-away from this case study 'China Brand: Haitian Soy Sauce '. Your learning combines both language skills and market knowledge.

 

 

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