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China Fash Fashion Shein Business Models
Shein is an online fast fashion retail brand in China, headquartered in Nanjing. During the epidemic, Shein's popularity surpassed that of fast fashion brands such as Zara and H&M. In the US, it has more than three times the number of Google searches than Zara and is second only to Amazon in popularity.
What makes the Shein brand, which has no offline brick and mortar stores, go from unknown to its current valuation of $300 billion?
By studying this topic, you can learn
✅The successful strategies of Chinese Retail industry during COVID-19
✅How social media's influence is driving the growth of Chinese online retail brands
The key point and your take-away from this case study 'China Fash Fashion Shein Business Models '. Your learning combines both language skills and market knowledge.
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