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Moutai Brand Rejuvenation Strategy - Baijiu Ice Cream
Telling your Chinese story. Moutai is a style of baijiu, a distilled Chinese liquor made in the town of Maotai in China's Guizhou province. It became a very popular drink at state functions and is known for being the drink of choice amongst many Chinese politicians and businesspeople looking to impress their colleagues.
And now, the prestigious brand is hoping it can tap into a younger market by launching its very first Moutai ice cream store, selling sweet treats infused with the strong spirit.
40,000 products were sold in just 51 minutes on the self-owned e-commerce platform "i Maotai", with a sales volume of about 2.5 million Yuan.
Learn this topic to understand its business operation, strategy, and the China e-commerce platform.
The key point and your take-away from this case study 'Moutai Brand Rejuvenation Strategy - Baijiu Ice Cream'. Your learning combines both language skills and market knowledge.
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