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Chinese Culture & Society: Chanel’s Christmas Blind Box in China

China e-CommerceRetailMarket OutlookSocial MediaBusiness GreetingsMy Story - small talk

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Finance Mandarin tells you the real China story, helps you to understand the China retail consumers.
2021 Chanel launched its first-ever Christmas Advent calendar, stocked with 31 different products, and each of the 1,000 copies was priced at 6,055 yuan ($946). However, controversy has followed its release on Weibo after a blogger made a video reviewing Chanel’s offering. The customer found that it contained only five actual Chanel products, while the remaining items — a mix of stickers, bookmarks, and crystal balls — were of little or no value. Netizens called out Chanel for fraud, as the actual value of the box was estimated to be around 2,500 yuan ($391). On Weibo, the hashtag #Chanel blindbox# has reached over 46 million views, with the blogger’s video amassing a whopping seven million views.

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The key point and your take-away from this case study 'Chinese Culture & Society: Chanel’s Christmas Blind Box in China '. Your learning combines both language skills and market knowledge.

 

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