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Chinese Culture & Society: Chanel’s Christmas Blind Box in China
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Chinese Culture & Society: Chanel’s Christmas Blind Box in China
preview: executive summary
Finance Mandarin tells you the real China story, helps you to understand the China retail consumers.
2021 Chanel launched its first-ever Christmas Advent calendar, stocked with 31 different products, and each of the 1,000 copies was priced at 6,055 yuan ($946).
However, controversy has followed its release on Weibo after a blogger made a video reviewing Chanel’s offering. The customer found that it contained only five actual Chanel products, while the remaining items — a mix of stickers, bookmarks, and crystal balls — were of little or no value. Netizens called out Chanel for fraud, as the actual value of the box was estimated to be around 2,500 yuan ($391). On Weibo, the hashtag #Chanel blindbox# has reached over 46 million views, with the blogger’s video amassing a whopping seven million views.
2021年11月12日，一个中国博主上传了一段评论香奈儿产品的视频，称花6000元买了香奈儿盲盒。中国限量1000套。而盲盒内只有贴纸，书签等小东西，甚至还有空的。大多数产品是没有价值的。在微博上，网民们激起热烈的讨论，谴责香奈儿的欺诈行为。关于#Chanel 盲盒#标签的点击量已超过 4600 万，博主的视频点击量高达 700 万。
通过这个课程，你可以学习到：
✅中国年轻消费群体热爱的盲盒产品
✅中外盲盒代表的不同意义
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