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BCG x Tencent Digital Luxury Report
In a year where global luxury spending has declined drastically, China’s domestic luxury market is flourishing steadily. The global luxury market is expected to return to 2019 levels by the end of 2022 or early 2023, driven by digital sales growth and strength in China.
This case is beneficial for advisories, private equity professionals, analysts, and associates.
In this case, you will be able to:
- Discover the key investors and stakeholders
- Identify the 7 potential trends of the luxury market in China
- Understand Chinese consumer behavior
The key point and your take-away from this case study 'BCG x Tencent Digital Luxury Report'. Your learning combines both language skills and market knowledge.
Active learning will accelerate your skills, and your study of 'BCG x Tencent Digital Luxury Report'. Each exercise is designed to promote and strenthen your language skills. Login Required.