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Jiumaojiu Group re-structured Restaurant Portfolio
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Jiumaojiu Group re-structured Restaurant Portfolio
case study
executive summary
Headline: Restaurant Group Pivots Smartly
Why: Discover strategic business adaptation techniques in challenging markets, learn how successful brands navigate economic disruptions, and understand innovative restaurant industry survival strategies.
Executive summary:
• Jiumao9 restructures restaurant portfolio
• Shifts focus to popular Tai'er brand
• Pandemic impacts revenue by 23.2%
case study
key point
The key point and your take-away from this case study 'Jiumaojiu Group re-structured Restaurant Portfolio '. Your learning combines both language skills and market knowledge.
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Jiu Mao Jiu is a Chinese restaurant chain known for its multi-brand strategy. Its brands include "Jiu Mao Jiu Northwest Cuisine", "Tai Er Pickled Fish", "Shuang Chongqing Hot Pot Factory", etc.
case study
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