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Jack Ma VS Li Jiaqi in Lipstick Selling - Failed
Learning Objectives:
1. Why did Jack Ma sell lipstick?
2. Learn China online giant - Taobao
3. Learn why Live Streaming product selling is hot in China
4. Learn Beauty Bogger Li Jiaqi's story
Jack Ma selling lipstick in the challenge.
He may be the co-founder of Alibaba Group, but Jack Ma clearly doesn't know about selling lipstick.
Beauty blogger, top KOL, Li Jiaqi in a live-streamed lipstick Sell-off.
The bit was part of a promo for the online mega-sale event
In the viral video, Jack Ma and Li Jiaqi are seated in front of a long table filled with different colored lipsticks.
Li greets viewers with ease, describing each product in detail and tries it on to show his audience.
To comic effect, Ma has trouble keeping up as he awkwardly describes the products.
The final tally: Li sold 1,000 lipsticks, while Ma sold 10.
To be fair, Li is no ordinary blogger. Known as "Iron Lips" for trying on more than 380 shades in a two-hour Livestream,
the 26-year old rose to fame for selling over 15,000 lipsticks in five minutes.
The key point and your take-away from this case study 'Jack Ma VS Li Jiaqi in Lipstick Selling - Failed'. Your learning combines both language skills and market knowledge.
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