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China EdTech: New Oriental School Sell & Teach LIVE
New Oriental, China's largest education and training institution opened its business expansion "Oriental Selection" Live Streaming from 2021.
Since June 10, 2022, the popularity of "Oriental Selection" Live Streaming has soared due to the bilingual live broadcast, with the number of people online reaching 10 million and sales reaching 10 million in a single day.
From this case analysis, you can find out the answer:
✅What is the logic behind this live-streaming explosion in TikTok?
✅How other industries can layout live e-commerce and replicate success?
The key point and your take-away from this case study 'China EdTech: New Oriental School Sell & Teach LIVE '. Your learning combines both language skills and market knowledge.
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